One of the most creative campaigns I ever saw was: Heineken. Refreshes the parts other beers can not reach.
One of the advertisements showed a young man, with a big smiling face and hardly any teeth in his mouth. After haven taken a big sip of a pint of Heineken, his teeth were restored and shone brightly again.
If there’s one extention of this campaign I would never have expected, it’s this one. After the storm and torrential rains of this weekend this chiringuito threatened to break down on one of its corners. Fortunately there are these Heineken crates, which could reach parts other beers couldn’t.