font Archives - CLEVERcreating

Why Do Typeface Designers Use Optical Illusions?

September 8, 2023September 8, 2023 by Hannie Mommers

Typeface designers and graphic designers know that if they work mathematically and exact, everybody will think they are bad designers. They have to use tricks to make sure that designs are well-balanced.

In What are the Benefits of Negative Space for Designers and Artists? I explained the trick of negative space. In this article, I will explain how designers use optical illusions.

Some techniques require adjustments that might not be optical illusions in the usual sense but are nonetheless necessary. I will give an example of that as well.

What are the Benefits of Negative Space for Designers and Artists?

September 1, 2023September 1, 2023 by Hannie Mommers

Negative space can indicate a toxic environment in relationships but that’s clearly not what I am talking about here, since this is a website about art and design.

In order to draw well, we must be able to observe well. Fortunately, there are tools we can use to do this. Using negative space is one of those tools.

In art school, I learned in the lessons of still life drawing that the negative space is as important as the objects themselves. I got a lot of advantages from that lesson in both model drawing class and typography class.

How to Use Typography in Web Design? 7 Proven Do’s and Don’ts

June 25, 2023June 25, 2023 by Hannie Mommers

The guidelines for typography in web design are not that different from the guidelines for text in any use. Whether on a screen or on paper, on a truck or on the facade of an office, always ask yourself: “Can people read this in an easy and clear way?”

Almost half of all websites worldwide are made with WordPress, including this website. While WordPress simplifies a lot of typographic decisions, it is still important to have a basic understanding of how typography works.

The following tips apply to both using HTML and CSS, as well as WordPress or any other CMS (Content Management System) website.

Why is Choosing the Right Font Important to be Competitive?

March 31, 2023March 31, 2023 by Hannie Mommers

Fonts have a look that tells something about the character of the person or company that chose them. For me, that has always been the main reason for the letter choices I made for a client. What should their appearance be?

But fonts have more aspects that influence that choice. It is important to know them in order to choose the right font.

While beautiful or ugly is one of those arguments, it is the least important of all. So, why is choosing the right font important?