2 thoughts on “What are the Rules of Corporate Identity that Can Stand the Test of Time?”

  1. Hi Hannie. To me, designing and maintaining a corporate identity always seemed difficult and expensive. “Corporate” I always associated with big companies. And identity I saw as some classy stuff. Just as ‘image’.

    However, in the way you explain it with some rules of thumb, even small organizations can be happy with such an identity. It’s even important for them. Although I think with all these different social media it is still an immense amount of work. And there’s a lot of technical knowledge involved. Don’t you think? Not everybody can manage this.

    Discipline and consistent use of the basics is essential, I guess. Sometimes I think that good design shows the value of an organization and the values of the people who work there. Perhaps that is a bit of an exaggeration.

    • Not everybody manages a consistent use of their corporate identity. You are right there. Yet I disagree that not everyone can. In my view, it is always a matter of focus and the willpower to do something, not the ability. We can learn most things we put our mind to.

      Good design indeed shows the value of an organization. Although companies can lie of course. They can have a green face to the outer world and be horrible to their own staff. Design only has so much influence. It’s the people who have to give meaning to it.

      Thanks for your remarks, Maria. Take care. 🙂


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