Is the Meaning of Symbols Easily Recognizable to Everyone?

Is the Meaning of Symbols Easily Recognizable to Everyone?

Often people assume that the meaning of symbols is easier to comprehend than written text. Most of the time, this assumption is wrong.

In the same way that any foreign language must be learned, the idiom of symbols must also be learned. Some symbols or characters are immediately obvious, others require a table with an explanation.

However, we pick up a lot of knowledge about symbols just by looking around in the town where we walk or using public transport. And when everybody knows the meaning of a certain symbol, it communicates a lot quicker than written language. Especially when many languages are used in one place, for example at an airport.

Read more

What are the Qualities of Good Signs that are Eye-catching and Valuable?

What are the Qualities of Good Signs that are Eye-catching and Valuable?

There are good signs and there are bad signs. To know the qualities of good signs we just have to look around and experience the signage that surrounds us.

Don’t you agree that a lot of signs are confusing? Our environment is so full of messages, promotions, and both visual and auditory noise, that it’s hard to focus on the signs that we need at a specific moment.

Still, some signs are marvellous. It’s a pity that the better the design is, the less we notice the signs because they do their job instantly and without complicating things.

Read more

How to Use Typography in Web Design? 7 Proven Do’s and Don’ts

How to Use Typography in Web Design? 7 Proven Do’s and Don’ts

The guidelines for typography in web design are not that different from the guidelines for text in any use. Whether on a screen or on paper, on a truck or on the facade of an office, always ask yourself: “Can people read this in an easy and clear way?”

Almost half of all websites worldwide are made with WordPress, including this website. While WordPress simplifies a lot of typographic decisions, it is still important to have a basic understanding of how typography works.

The following tips apply to both using HTML and CSS, as well as WordPress or any other CMS (Content Management System) website.

Read more

How to Improve the Colour Quality of your Printed Pictures

How to Improve the Colour Quality of your Printed Pictures

The quality of the printers is improving fast. Nowadays a lot of colour printers have more than four cartridges, making sure all the tones are printed. 

Yet, the extra cartridges are grey or black, never a colour, which means there are still colours you see on the screen that can’t be printed on paper.

Taking pictures and printing them on your colour printer can be disappointing. Sometimes the result is NOT what you expected. I’ll give you the reasons for that disappointing result and if you can improve the colour quality of your precious photographs.

Read more

How Do Colours Affect Each Other and What Can We Do with this Information?

How Do Colours Affect Each Other and What Can We Do with this Information?

One of the best books in my private library is “The Art of Colour: The Subjective Experience and Objective Rationale of Colour” by Johannes Itten, a teacher at the Bauhaus who I admire so much. 

Of course, Itten’s notions are only one way of looking at colours. Many researchers, artists and scientists have constructed a colour theory as well. But logically, as a designer and artist, I have a strong affinity with a fellow artist.

Itten explains the reality of colour and the way we as humans perceive colours. Colours affect each other. That influence is an action of our brain. “Eye and mind can only by comparison or contrast come to a clear perception.” 

Read more

Why is Choosing the Right Font Important to be Competitive?

Why is Choosing the Right Font Important to be Competitive?

Fonts have a look that tells something about the character of the person or company that chose them. For me, that has always been the main reason for the letter choices I made for a client. What should their appearance be?

But fonts have more aspects that influence that choice. It is important to know them in order to choose the right font.

While beautiful or ugly is one of those arguments, it is the least important of all. So, why is choosing the right font important?

Read more

Is Graphic Design a Good Career? Spoiler Alert: Yes, It Is!

Is Graphic Design a Good Career? Spoiler Alert: Yes, It Is!

Nowadays I am retired, I have been a graphic designer for 35 years. There hardly was a day I didn’t want to go to my studio to start my day. It goes without saying that the profession is still part of my heart.

The world has changed hugely in those 35 years, as you can imagine. After all, everything changes all the time.

The question “Is graphic design a good career choice” was frequently asked of me, both by my clients and by students and interns. Despite all the changes, I could always answer with a resounding yes.

Read more

How Does a Colourblind Person See the World? Be Considerate of Others.

How Does a Colourblind Person See the World? Be Considerate of Others.

The biggest advantage of being a graphic designer is that you meet so many kinds of people and work for so many different types of companies.

Some clients wanted to talk as briefly as possible, while others shared more about their interests and their lives.

That’s how I found out that my printer was red-green colourblind and one of my clients was red-colourblind. How does a colourblind person see, became an interesting topic this way.

Read more