Why Is Colour Important in Graphic Design? What Are Practical Applications?

Why Is Colour Important in Graphic Design? What Are Practical Applications?

Colour has a big influence on us. Colour sets our mood and is a way to express ourselves. Colour has a symbolic value, which can be different per culture.

We are warned by colour. Red means beware of danger, while green stands for safety. Fire trucks are red. Sustainable companies often have green as their main colour.

Especially because of its recognizability and emotional value is colour important in graphic design and advertising. As a designer, you can deviate from generally accepted colours, just make sure you have a good reason for it.

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What Are the Symbolic Values of Red and Blue?

What Are the Symbolic Values of Red and Blue?

Years ago I was watching the elections in the States and I noticed that red and blue had a symbolic value for the political parties.

So they have over here in the Netherlands, but the funny thing is it has an opposite meaning here. The US Democrats are blue and the Conservatives red. The Dutch right-wing is blue and the left loves red.

As I am interested in every aspect of colour I decided to look more closely into the symbolic values of red and blue in general, not just in politics.

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