Why Is Colour Important in Graphic Design? What Are Practical Applications?

Why Is Colour Important in Graphic Design? What Are Practical Applications?

Colour has a big influence on us. Colour sets our mood and is a way to express ourselves. Colour has a symbolic value, which can be different per culture.

We are warned by colour. Red means beware of danger, while green stands for safety. Fire trucks are red. Sustainable companies often have green as their main colour.

Especially because of its recognizability and emotional value is colour important in graphic design and advertising. As a designer, you can deviate from generally accepted colours, just make sure you have a good reason for it.

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7 Ways to Use Colour in Photography Creatively and Differently

7 Ways to Use Colour in Photography Creatively and Differently

Most people see the world in colour and although it’s also great to take pictures in black and white, colour can add a layer of inspiration and difficulty.

When we use colour in photography in a conscious way, we can guide the emotions of the viewer. Colour can create a dramatic atmosphere or a quiet one. Colour can also evoke approval or dislike.

In this article, I describe some of Itten’s colour contrasts applied in photography and I supplement it with a couple of other ways of using colour.

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What Are the Symbolic Values of Red and Blue?

What Are the Symbolic Values of Red and Blue?

Years ago I was watching the elections in the States and I noticed that red and blue had a symbolic value for the political parties.

So they have over here in the Netherlands, but the funny thing is it has an opposite meaning here. The US Democrats are blue and the Conservatives red. The Dutch right-wing is blue and the left loves red.

As I am interested in every aspect of colour I decided to look more closely into the symbolic values of red and blue in general, not just in politics.

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