Why Do Typeface Designers Use Optical Illusions?

Why Do Typeface Designers Use Optical Illusions?

Typeface designers and graphic designers know that if they work mathematically and exact, everybody will think they are bad designers. They have to use tricks to make sure that designs are well-balanced.

In What are the Benefits of Negative Space for Designers and Artists? I explained the trick of negative space. In this article, I will explain how designers use optical illusions.

Some techniques require adjustments that might not be optical illusions in the usual sense but are nonetheless necessary. I will give an example of that as well.

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2019 094 What color do you see?

I did a brain test today, which was a real challenge. The results were surprising. On naming the colours I scored better than 45% of people in my age group (65-69). The difficulty was that the text of the colours was different from the actual colour. I did name them correctly, but it took me … Read more