Fonts have a look that tells something about the character of the person or company that chose them. For me, that has always been the main reason for the letter choices I made for a client. What should their appearance be?
But fonts have more aspects that influence that choice. It is important to know them in order to choose the right font.
While beautiful or ugly is one of those arguments, it is the least important of all. So, why is choosing the right font important?
I was a graphic designer for 35 years, so I had to develop several technical skills over time. When I started in 1985 fax machines were quite new and there were no computers in the offices in the Netherlands.
Most printers had offset, although there were a few that still used letterpress printing. Designs were made on the drawing table. The design drawings were transposed by phototypesetting. And, we can hardly imagine this, there were no mobile phones, let alone the smart ones.
The main conclusion throughout the years was that the techniques may change, yet the rules of corporate identity will not.
Nowadays I am retired, yet I have been a graphic designer for 35 years. There hardly was a day I felt reluctant to go to my studio to start my day. It goes without saying that the profession is still part of my heart.
The world has changed hugely in those 35 years, as you can imagine. After all, everything changes all the time.
The question “Is graphic design a good career choice” was frequently asked of me, both by my clients and by students and interns. Despite all the changes, I could always answer with a resounding yes.
DIY or let an expert take care of your graphic design? What are the criteria to buy or make your graphic design? It can be necessary to make it yourself. It can be smart to let an expert do that. To know the difference you have to be very critical on your own abilities. Not … Read more