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What are the Benefits of Negative Space for Designers and Artists?

September 1, 2023September 1, 2023 by Hannie Mommers
What are the Benefits of Negative Space for Designers and Artists?

Negative space can indicate a toxic environment in relationships but that’s clearly not what I am talking about here, since this is a website about art and design.

In order to draw well, we must be able to observe well. Fortunately, there are tools we can use to do this. Using negative space is one of those tools.

In art school, I learned in the lessons of still life drawing that the negative space is as important as the objects themselves. I got a lot of advantages from that lesson in both model drawing class and typography class. 

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Categories Design Tags design, drawing, font, letter drawing, letters, logo, logotype, looking, negative space, painting, still life, typography 6 Comments

Why Are Monograms Used by Fashion Brands and Others?

July 17, 2023July 17, 2023 by Hannie Mommers
Why Are Monograms Used by Fashion Brands and Others?

Nowadays it is fashionable for fashion brands to put their monogram on bags and clothes. Why are monograms used that way?

A monogram is a powerful sign, made of 2 or a few letters, that is compact and recognizable.

Monogram-like signs were used as early as ancient times. They could have a religious meaning or serve to identify the author or sender.

In the Middle Ages, royals and prelates used their monograms, consisting of letters of their first and last names. In the centuries that followed, artists signed their work with a monogram.

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Categories Design Tags cognitive, creative, explanation, graphic design, logo, logotype, monogram, negative space, spacing, teaching, tips, tips tricks, typography, visual elements Leave a comment

What are the Rules of Corporate Identity that Can Stand the Test of Time?

March 27, 2023March 27, 2023 by Hannie Mommers
What are the Rules of Corporate Identity that Can Stand the Test of Time?

I was a graphic designer for 35 years, so I had to develop several technical skills over time. When I started in 1985 fax machines were quite new and there were no computers in the offices in the Netherlands.

Most printers had offset, although there were a few that still used letterpress printing. Designs were made on the drawing table. The design drawings were transposed by phototypesetting. And, we can hardly imagine this, there were no mobile phones, let alone the smart ones.

The main conclusion throughout the years was that the techniques may change, yet the rules of corporate identity will not.

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Categories Design Tags corporate identity, graphic design, graphic designer, inspiration, job, logo, logotype, motivation, passion 4 Comments

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