How Do Colours Affect Each Other and What Can We Do with this Information?

How Do Colours Affect Each Other and What Can We Do with this Information?

One of the best books in my private library is “The Art of Colour: The Subjective Experience and Objective Rationale of Colour” by Johannes Itten, a teacher at the Bauhaus who I admire so much. 

Of course, Itten’s notions are only one way of looking at colours. Many researchers, artists and scientists have constructed a colour theory as well. But logically, as a designer and artist, I have a strong affinity with a fellow artist.

Itten explains the reality of colour and the way we as humans perceive colours. Colours affect each other. That influence is an action of our brain. “Eye and mind can only by comparison or contrast come to a clear perception.” 

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How to Format an eBook for Publishing? 7 Tips on Technique and Execution

How to Format an eBook for Publishing?

This article is about the technique and explains how to format an eBook for publishing. Once you have written a book you can outsource the process that comes after that. But if you are like me, you want to do a lot of the process yourself in order to make your eBook as perfect as possible.

There are many eBooks on offer that are not – strictly speaking – an eBook. At some time I made a PDF for this website – 20 Tips: How to get the most out of a Museum Visit. A PDF is actually not an eBook, even though everybody including me, calls it that way.

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Why is Choosing the Right Font Important to be Competitive?

Why is Choosing the Right Font Important to be Competitive?

Fonts have a look that tells something about the character of the person or company that chose them. For me, that has always been the main reason for the letter choices I made for a client. What should their appearance be?

But fonts have more aspects that influence that choice. It is important to know them in order to choose the right font.

While beautiful or ugly is one of those arguments, it is the least important of all. So, why is choosing the right font important?

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Is Graphic Design a Good Career? Spoiler Alert: Yes, It Is!

Is Graphic Design a Good Career? Spoiler Alert: Yes, It Is!

Nowadays I am retired, yet I have been a graphic designer for 35 years. There hardly was a day I felt reluctant to go to my studio to start my day. It goes without saying that the profession is still part of my heart.

The world has changed hugely in those 35 years, as you can imagine. After all, everything changes all the time.

The question “Is graphic design a good career choice” was frequently asked of me, both by my clients and by students and interns. Despite all the changes, I could always answer with a resounding yes.

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Why Is Colour Important in Graphic Design? What Are Practical Applications?

Why Is Colour Important in Graphic Design? What Are Practical Applications?

Colour has a big influence on us. Colour sets our mood and is a way to express ourselves. Colour has a symbolic value, which can be different per culture.

We are warned by colour. Red means beware of danger, while green stands for safety. Fire trucks are red. Sustainable companies often have green as their main colour.

Especially because of its recognizability and emotional value is colour important in graphic design and advertising. As a designer, you can deviate from generally accepted colours, just make sure you have a good reason for it.

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An Optical Illusion Plays Tricks with our Eyes

An Optical Illusion Plays Tricks with our Eyes

In 32 tips to get ideas to spend your free time is a pencil drawing of a shape, giving the optical illusion that the inner circle is much whiter than the surrounding white outside the circle.

A former colleague even made an airbrush in which the inside of such a form was darker than the environment, and still, it seemed lighter.

So I wanted to examine that. How much black can I add until the inner shape seems darker than the outer space?

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How Does a Colourblind Person See the World? Be Considerate of Others.

How Does a Colourblind Person See the World? Be Considerate of Others.

The biggest advantage of being a graphic designer is that you meet so many kinds of people and work for so many different types of companies.

Some clients wanted to talk as briefly as possible, while others shared more about their interests and their lives.

That’s how I found out that my printer was red-green colourblind and one of my clients was red-colourblind. How does a colourblind person see, became an interesting topic this way.

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DIY: Do You Want to Design it Yourself?

DIY: Do You Want to Design it Yourself?

DIY or let an expert take care of your graphic design? What are the criteria to buy or make your graphic design? It can be necessary to make it yourself. It can be smart to let an expert do that. To know the difference you have to be very critical on your own abilities. Not … Read more